ITB Berlin is adopting a new hall layout as part of the long-term modernization of the Berlin Exhibition Grounds for its 2027 event. The plan, prepared in connection with the construction of the new multi-purpose conference and event center dock9, aims to strengthen thematic placement, facilitate visitor navigation, and utilize exhibition capacity more efficiently.

 

CityCube Berlin Becomes an Important Part of the Exhibition

 

The most striking element of the new arrangement is that CityCube Berlin will be used directly as an exhibition space for the first time.

 

Exhibitors previously located in halls 7.1c, 8.1, 9, and 10.1 will move to CityCube Berlin. This way, the new areas with modern infrastructure will offer greater flexibility, especially for large and technologically more comprehensive stands.

 

Directly connected to the exhibition grounds, CityCube Berlin will also provide easy access for visitors with its dedicated entrances, taxi drop-off point, and proximity to the Messe Süd S-Bahn station.

 

New Layout to Strengthen Thematic Cohesion

 

Instead of a comprehensive restructuring, ITB Berlin is implementing targeted changes covering specific exhibitor groups.